Have you heard that social media can be used to skyrocket your business to unprecedented heights of success? You probably have; people like to talk. But unfortunately, not a lot of this talk is backed up with practical tips on how to go about it. So if you’re tired of waffling in the social media stratosphere, read on for some smart, focused advice that will breathe new life into your social media efforts.
Undoubtedly, the most important strategy to use in your social media plan is…to have a strategy to begin with. Know how much time you can dedicate to social media, block out the hours to focus on it and don’t waste that time checking out friends’ vacation photos or celebrity twitter feeds.
If you don’t have a strategy, you’re going to waste time posting irrelevant updates that won’t engage with your audience. To help you plan an effective social media strategy, here are three crucial tips to get you off on the right foot.
Initially focus on the big three
Most social media experts agree that the three platforms that generate the most business leads, engagement and brand exposure are Linkedin, Facebook and Twitter. When you’re getting started, your efforts should be primarily focused on these three. After you’ve gained followings here, then you can start forging paths into YouTube, Instagram, Pinterest, and others.
Post at prime exposure times
Studies have shown that around lunch and dinner time are ideal posting times (since everyone is uploading photos of their meals). As for which days, many marketers agree your posts are most likely to get noticed on Tuesdays, Thursdays, and Fridays. With these times in mind, you will be able to maximize the impact your posts make.
Find the value in your post
On social media, you should always be focused on selling your services, right? Wrong. Only 15% of your posts should concern news about your business and its products. The other 85% should focus on providing fun, valuable, and timely content.
When you create a new post, you should ask yourself what’s in it for the customer. What do they get from reading it? Seriously, why is someone going to share your post or talk about your business unless it adds value to their life? Think about the posts you share personally. Do they provide value to your friends and family? We’re guessing the answer is yes.