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By installing a plug-in called Customer Chat, retailers can integrate Facebook Messenger with their website, letting their customer support representatives carry on conversations with clients just like they would on Facebook.<\/p>\n
Customer Chat also saves conversation histories, meaning a user can be talking to a customer representative on their website and then continue the conversation once they shift to Facebook \u2014 without having to start a new conversation. Customer Chat is now open to any business in the form of an \u2018expanded public beta.\u2019<\/p>\n
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Like all new services, the success depends on the users. Customer Chat\u2019s primary user base seems to be those who lack the time or confidence involved in sending a formal e-mail for a casual business inquiry.<\/p>\n
Regardless, Facebook has long been developing its platform with an eye on chat\u2019s broader benefits to tighten its grip on businesses. A recent stat indicates Facebook Messenger has surpassed 1.3 billion monthly active users.<\/p>\n
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As Facebook seems to be monopolizing and clamping down on the communication realm \u2014 both private and business \u2014 with Facebook Messenger and Whatsapp, the plan is clear: They want to absorb even more of the communications that usually take place over phone calls and e-mail.<\/p>\n
It is still an uncertainty if the new Messenger feature will have a large impact on Facebook\u2019s grand plan, but it certainly could be an great way of communication for many businesses across the planet. Customer Chat opens up new avenues of integration, such as sending money, making video calls or even convincing customer service reps to give you a refund, thus making Facebook the go-to app for anything and everything, especially in this social media age in which we live.<\/p>\n
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With over 1.3 billion monthly active users, Facebook\u2019s Messenger app is an unprecedented success. Facebook is now looking to fully utilize the potential of this monster user base and has therefore added a feature for improving connectivity between local businesses and consumers. Read on to learn how this feature could benefit you! The How […]<\/p>\n","protected":false},"author":2,"featured_media":1578,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,35],"tags":[126,52,125],"class_list":["post-1567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications","category-social-media","tag-customer-chat","tag-facebook","tag-messenger"],"jetpack_featured_media_url":"https:\/\/eitnetworks.net\/wp-content\/uploads\/2017\/12\/live-chat-service.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/eitnetworks.net\/index.php\/wp-json\/wp\/v2\/posts\/1567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eitnetworks.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eitnetworks.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eitnetworks.net\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/eitnetworks.net\/index.php\/wp-json\/wp\/v2\/comments?post=1567"}],"version-history":[{"count":0,"href":"https:\/\/eitnetworks.net\/index.php\/wp-json\/wp\/v2\/posts\/1567\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eitnetworks.net\/index.php\/wp-json\/wp\/v2\/media\/1578"}],"wp:attachment":[{"href":"https:\/\/eitnetworks.net\/index.php\/wp-json\/wp\/v2\/media?parent=1567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eitnetworks.net\/index.php\/wp-json\/wp\/v2\/categories?post=1567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eitnetworks.net\/index.php\/wp-json\/wp\/v2\/tags?post=1567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}