15 Dec

Facebook Messenger Get’s Down to Business

With over 1.3 billion monthly active users, Facebook’s Messenger app is an unprecedented success. Facebook is now looking to fully utilize the potential of this monster user base and has therefore added a feature for improving connectivity between local businesses and consumers. Read on to learn how this feature could benefit you!

 

The How

 

By installing a plug-in called Customer Chat, retailers can integrate Facebook Messenger with their website, letting their customer support representatives carry on conversations with clients just like they would on Facebook.

Customer Chat also saves conversation histories, meaning a user can be talking to a customer representative on their website and then continue the conversation once they shift to Facebook — without having to start a new conversation. Customer Chat is now open to any business in the form of an ‘expanded public beta.’

 

Facebook’s Grand Plan

 

Like all new services, the success depends on the users. Customer Chat’s primary user base seems to be those who lack the time or confidence involved in sending a formal e-mail for a casual business inquiry.

Regardless, Facebook has long been developing its platform with an eye on chat’s broader benefits to tighten its grip on businesses. A recent stat indicates Facebook Messenger has surpassed 1.3 billion monthly active users.

 

So, What Next?

 

As Facebook seems to be monopolizing and clamping down on the communication realm — both private and business — with Facebook Messenger and Whatsapp, the plan is clear: They want to absorb even more of the communications that usually take place over phone calls and e-mail.

It is still an uncertainty if the new Messenger feature will have a large impact on Facebook’s grand plan, but it certainly could be an great way of communication for many businesses across the planet. Customer Chat opens up new avenues of integration, such as sending money, making video calls or even convincing customer service reps to give you a refund, thus making Facebook the go-to app for anything and everything, especially in this social media age in which we live.

 

Got any questions about Facebook? Let us help you understand the technicalities. Do you need a trusted company to manage all of your IT needs? Call us today at 1-866-BIT-WISE or email sales@eitnetworks.net.

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20 Nov

How to Respond to Negative Feedback

From restaurants to sports equipment vendors, no business is immune from negative feedback online. With more and more people spending hours on the Internet every day, customers are quick to voice their opinions about businesses. And their comments aren’t always positive. You might wonder how to respond when you receive a negative review from a customer online. Here are some tips to help you paint a positive image of your brand.

 

Online reputation management mistakes

 

As long as you have a successful business or brand, people will always have something to say about it. And when it comes to online reputation management, the goal is to create positive engagement with your customers for the life of your business. So if the discussion about your brand swings negative, here are a few online reputation blunders to avoid.

1.Ignore negative commentary – when you ignore negative comments or accusations about your brand, anger towards your business can fester, especially when there are a lot people rallying against you. Years ago, Nestle’s brand image was severely damaged by Greenpeace’s campaign against them. If they hadn’t ignored the problem at first, much of this likely would have been avoided. When it comes to your brand, this doesn’t necessarily mean you should respond to every negative comment. If someone is trolling your public discussion boards, then you can give their remarks a pass. However, if the negative post appears credible, you need to address it.

2.Reacting emotionally – if your reaction to negative comments is to fire back with negative comments, it’s certain to make you look bad. Customers want to do business with a brand that is professional. If you react emotionally or negatively to a customer online, who’s to say you wouldn’t do the same in real life to the person reading it?

 

How to resolve negative commentary

 

While you may feel angry by a negative comment about your brand, don’t let your emotions get the better of you by posting something you’ll later regret. Instead, calm down, compose yourself, and follow these guidelines.

•Figure out what the customer really wants – every customer wants their problem to be resolved, but how they want their issue fixed will vary. Some customers want an apology, others want a refund, and some may simply want the product they ordered but did not receive. Read the negative comment carefully to figure out what would make your customer happy, then proceed in the following manner.

•Imagine you’re responding to your grandmother – you would never say something rude or hurtful to your grandmother, and you shouldn’t to your customers either. When a customer comes to you with a problem, rephrase it back to them to ensure you understand it correctly, and then explain how you’ll solve it. And just like you would if your grandmother came to you with a problem, be sensitive and do your best to help.

•Stick to the facts – when engaging with a customer online, the initial comment can quickly turn into a back-and-forth discussion. If this happens, don’t get off-topic when addressing the problem. The customer may try to engage you in a he-said she-said battle, but avoid taking the bait. Respond with facts, stick to the matter at hand, and don’t get caught up in personal accusations.

•Turn the negative into a positive – negative feedback is an opportunity to improve your business. So be honest with yourself and, if there’s truth in the comment, take a good hard look at your company. Did the commentator point out a glaring problem you can improve upon? Remember, a business is nothing without its customers, so it makes sense to do your best to please them.

 

For assistance with any of your IT needs, get in touch with our experts today at 1-866-BIT-WISE or sales@eitnetworks.net.

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16 Oct

Facebook Tips for Security and Ease

While many people go on Facebook to check in with their friends, family, or customers, a lot of people simply don’t have the time or desire to take a closer at how to improve their user experience. And if you’re like most people, you probably know how to use Facebook well enough that you don’t feel like you need to bother learning anymore. But you may be missing out on handy tips and settings that can make your Facebook experience more secure and convenient. Here are five of them.

 

Know if you forget to logout

 

It happens to the best of us. You used a computer other than your own and are unsure if you logged out. So what do you do? No need to worry, Facebook makes it incredibly easy to find out which devices you’re currently logged in on.

Just navigate to Settings, Security and then Where You’re Logged In. From there, you can see all the devices you’re logged into, and logout remotely from any of them.

 

Save interesting articles for later

 

Have you ever noticed an interesting article in your news feed that you’d love to read, but don’t have the time to do so there and then? Have you tried to find that same article later with little luck? Never deal with this annoyance again. Many people are completely unaware that Facebook allows you to conveniently save articles for later reading.

To do this, click on the drop-down arrow in the upper right-hand corner of the article, and then click Save link. When you finally have a free moment to give the article a read, click on the Saved tab located under Favorites in the left-hand sidebar on the news feed page.

 

Export important event dates to your calendars

 

If you’ve ever missed a birthday or an event because you forgot to list them on your main calendar, this Facebook tip may come in handy. You can export all these important dates to your Google or Apple calendar.

To the left of your news feed, click on the Events tab. Navigate to the highlighted box (very bottom of the right-hand side) that reads You can add your events to…, and then click the Learn More link. This will take you to a page that explains how to export your events and birthdays.

 

Set alerts for new logins

 

Paranoid about someone hacking into your account? If so, you can easily set alerts to notify you right away if someone logs into your account from a new device.

Navigate to Settings, Security and then Login Alerts. From here, simply choose how you’d like to be notified of suspicious logins from new devices or browsers: by email, text message, or Facebook notification.

 

Lose the targeted ads

 

You may have noticed that ads of businesses you’ve visited on the web have somehow found their way into your Facebook news feed. This is by no means an accident. Like other websites that use targeted ads, Facebook uses cookies to determine which sites you’ve visited, and then shows you ads from those same sites.

If you’d like to turn ad targeting off, navigate to Settings and then Ads. From here you can change all the settings that determine the types of ads you see in your Facebook news feed. While there’s no way to completely turn off ads altogether, by changing your settings here you can make the ads you see more random and less personal. Essentially, your internet activity will no longer be tracked by Facebook cookies.

 

Interested in more Facebook tips? Want to learn how to leverage the social network to grow your business? Get in touch with our IT experts today at 1-866-BIT-WISE or sales@eitnetworks.net.

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02 Oct

A Look at Google Apps for Work

Over the past decade, as technology has continued to evolve rapidly, Google has gone from merely a search engine to a cloud-based application provider. Its famous product, Google Apps for Work, is gaining momentum in increasing its popularity among business owners, as a result of its numerous different applications and overall ease of use.

 

In a nutshell, Google Apps for Work is a cloud-based productivity suite and collaboration software application from Google that gives businesses all the benefits of cloud computing, including flexibility, scalability, and cost savings. Let’s take a closer look at all it has to offer.

 

Gmail

 

Gmail is Google’s webmail service, with over 400 million users worldwide. Although Gmail is available free of charge, you can get extended features for a low monthly fee, including custom company email addresses, unlimited group addresses, 30GB of inbox storage, and 24/7 help desk support.

 

Hangouts

 

With Hangouts, you can have a chat or group chat with your coworkers, start face-to-face group video calling, and share your screen and documents. Accessible via both desktop and laptop computers and smaller devices like smartphones and tablets, Hangouts is a powerful video chat application that is efficient and simple to use.

 

Calendar

 

Google Calendar allows you to stay in sync with your colleagues from anywhere, and on any device. These shareable calendars integrate seamlessly with Gmail, Drive, and Hangouts, so you can easily manage events, view and edit your schedule, and check your coworkers’ availability.

 

Google+

 

Google+ is a social network platform designed to help you connect, share, and collaborate with your team members. You can customize and filter the dashboard’s contents in a way that’s suitable for you.

 

Drive

 

Google Drive is an online cloud storage platform that enables you to store all of your files in one place. These files are accessible from anywhere, at any time, and from any web-enabled device. You can get as much storage as you need, and also view common file formats without having to install extra software on your device.

 

Docs

 

With Google Docs, you and your colleagues can work on the same documents, in real time, allowing for better collaboration and efficiency. You can also leave comments and communicate through a built-in chat box. What’s more, all edits and changes are automatically saved, and you can restore the revision history in an instant.

 

Sheets

 

Google Sheets contains the fundamental functions of the popular Microsoft Excel application. Whether you’re looking to create spreadsheets and charts, perform calculations, or generate pivot table reports, Sheets has all these capabilities and so much more.

 

Forms

 

Creating surveys and forms online has never been easier. Forms allow you to build professional-looking surveys and questionnaires. You can collect answers by sending the URL to respondents. It’s that simple! You can track and analyze responses in real time in order to gain valuable insights from your surveys.

 

Slides

 

With Slides, you can work on a single presentation online with your colleague, your whole team, or even external contacts. You can also control who gets the permission to edit or view the slides with just a few clicks. Again, there is no software installation required.

 

Sites

 

Looking to create an internal website to train your new hires? Want to build a project site for your team? These can be done easily, and without needing any coding experience. Simply choose a template from Google Sites and determine what needs to be put in place to make your website successful.

 

For more information about Google Apps for Work and how you can integrate it into your business, give our tech professionals a call today at 1-866-BIT-WISE.

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17 Jul

Survey Reveals Top Productivity Killers

It’s easy for anyone to speculate about what the top productivity killers are for today’s workforce. What may come to mind first are distractions such as email, social media, worthless celebrity gossip, or sports news. However, last month in a new survey of 2,175 hiring and human resources managers, CareerBuilder revealed what some of the real issues are. The results are a mix of obvious distractions and surprising revelations.

 

Here are the top 10 productivity killers according to CareerBuilder’s June 2015 survey.

 

52% – Cellphones & texting
44% – Internet
37% – Gossip
36% – Social media
31% – Email
27% – Coworkers chatting
26% – Meetings
27% – Snack and/or smoke breaks
17% – Loud coworkers
10% – Sitting in a cubicle

 

Why are these findings a big deal?

 

According to the managers who took the survey, the consequences of these distractions can be quite severe. A few examples they gave were lower quality of work, dissatisfied employees who have to pick up the slack of lower performers, missed deadlines, and even loss of revenue.

 

So how do you prevent these productivity killers from disrupting your business?

 

The chief human resources officer at CareerBuilder mentioned that one of the most effective ways to increase productivity is to simply take a break, which may come as quite a surprise since “Snack and/or smoke breaks” is listed as number 8 for productivity killers.

However, it should be noted that not all breaks are created equal. Listening to loud music or getting caught up in gossip on social media may not actually give employees the sense of rejuvenation they need when they return to work. The key is for staff members to take a break that will re-energize and give them a fresh focus. Some suggestions are to simply take a walk or perform some form of light exercise or stretching.

On a more humorous note, the survey also revealed some of the more unusual non-work activities employees partook in while on the clock. Employers reportedly found their staff doing everything from taking a nap on the CEO’s couch, searching for a mail order bride, and even taking a sponge bath in the restroom sink.

 

Want more tips on how to boost employee productivity. Curious to see how technology can help? Contact us today at 1-866-BIT-WISE or sales@eitnetworks.net.

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11 Jun

How to Advertise on Facebook

Social media marketing has made it possible for businesses to reach targeted audiences easily, and it’s becoming a growing trend. When we talk about social media marketing, Facebook advertising is by far one of the most popular methods out there. More and more companies are starting to advertise on Facebook, and for a good reason – Facebook advertising’s new features allow for better audience targeting, giving an increased return on investment. With that in mind, here’s a rundown on how to advertise on Facebook.

 

1. Create a Facebook Business Page

 

First things first: before you can advertise on Facebook, you must have a Facebook Business Page. Log in to your Facebook account and, on the news feed page, click on Create a Page from the left column. Choose the category of your Page that best describes the nature of your business. Then fill out all your business information, including your website, hours of operation, phone number, address, and email. Finally, add creative profile and cover images to attract potential visitors.

 

2. Define your Facebook ads goals

 

Facebook offers a variety of advertisement options to choose from, depending on your business’s needs. That’s why it’s important to create goals for your ads, to make sure you’re spending your money wisely while achieving your business goals. Start by asking yourself why you’re utilizing Facebook ads in the first place; defining advertising goals and strategies will help you choose the right type of Facebook ad.

 

3. Choose an objective for your campaign

 

Now that you have a Facebook ad goal in mind, it’s time to translate those goals into objectives for your campaign. For instance, if you want to drive more visitors to your business website, your Facebook ad objective is to Send people to your website, but if you want to increase your number of social media followers you would choose the objective Promote your Page. From your Page, click on Create ads and choose an objective to get started.

 

4. Target your audience

 

This is the step where most businesses fail at Facebook advertising. You can target your ads based on location, age, gender, language, interests, and behavior. By defining the right audience group, your Facebook ads will be shown to the right people and will give a high conversion rate. After you’ve chosen your target audience, you can decide how much money you want to spend, and choose the time to run your ad.
 

5. Customize your ad

 

This process is equally as important as audience targeting. In this step you have the option to choose how your ad will look, by adding up to five images and text that will accompany them. The text is only 90 characters long, so make sure your copy portrays what the content is about, so it will encourage people to click on your ad. Then choose where you want your Facebook ad to show from four options – the news feed, mobile news feed, right column, or audience network.
 

6. Place your order

 

The last step is to click on the Place Order button to submit your ad to Facebook for review. You’ll receive an email from Facebook once your ad has been reviewed and approved and is ready to launch.

 

 

Facebook advertising requires effective planning, testing, and measuring. You need to experiment in order to find the campaign that works best for your business. If you’re interested in advertising on Facebook or through other social media platforms, drop us a line at 1-866-BIT-WISE and see how we can help.

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27 Feb

Boost Your Business With Social Media

Have you heard that social media can be used to skyrocket your business to unprecedented heights of success? You probably have; people like to talk. But unfortunately, not a lot of this talk is backed up with practical tips on how to go about it. So if you’re tired of waffling in the social media stratosphere, read on for some smart, focused advice that will breathe new life into your social media efforts.

Undoubtedly, the most important strategy to use in your social media plan is…to have a strategy to begin with. Know how much time you can dedicate to social media, block out the hours to focus on it and don’t waste that time checking out friends’ vacation photos or celebrity twitter feeds.

If you don’t have a strategy, you’re going to waste time posting irrelevant updates that won’t engage with your audience. To help you plan an effective social media strategy, here are three crucial tips to get you off on the right foot.

Initially focus on the big three

Most social media experts agree that the three platforms that generate the most business leads, engagement and brand exposure are Linkedin, Facebook and Twitter. When you’re getting started, your efforts should be primarily focused on these three. After you’ve gained followings here, then you can start forging paths into YouTube, Instagram, Pinterest, and others.

Post at prime exposure times

Studies have shown that around lunch and dinner time are ideal posting times (since everyone is uploading photos of their meals). As for which days, many marketers agree your posts are most likely to get noticed on Tuesdays, Thursdays, and Fridays. With these times in mind, you will be able to maximize the impact your posts make.

Find the value in your post

On social media, you should always be focused on selling your services, right? Wrong. Only 15% of your posts should concern news about your business and its products. The other 85% should focus on providing fun, valuable, and timely content.

When you create a new post, you should ask yourself what’s in it for the customer. What do they get from reading it? Seriously, why is someone going to share your post or talk about your business unless it adds value to their life? Think about the posts you share personally. Do they provide value to your friends and family? We’re guessing the answer is yes.

For more tips on how social media can create buzz for your business, contact us today at 1-866-BIT-WISE or sales@eitnetworks.net.

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26 Dec

Social Media: Why Won’t People Share?

Measuring the overall success of a marketing campaign is often dependent on a number of metrics. When it comes to measuring the success of your social media campaigns, the most common metric employed is the number of shares. Companies who post content online often find it difficult to get their content shared. If this resonates with you, here are four common reasons as to why your content might not be be shared and what you can do to remedy the situation.

1. The vast majority of people are hesitant to share content.

According to a study conducted by Carnegie Mellon University and Facebook over a 17 day period, approximately 15.3 billion comments and posts were written but were then deleted and not posted (on Facebook alone, not including other social media sites).

While the reasons will have been varied, the numbers highlight that the vast majority of users are sensitive to what they post on Facebook, and most most likely other networks as well. What does this mean for businesses? Well, you need to ensure that the content you are posting offers value to not only your audience, but their audience as well.

Think about when you have shared content on any network. You probably did not do so 100% for yourself, but instead shared the content or created a post so your audience would interact with it, or possibly get something out of it. Think of this as the “hmm, that’s interesting, other people will like it too, so I’ll post it” mentality. By sharing content others enjoy or respond to you get the benefit of increased recognition.

If you can create content that gets people to think this way, there is an increased chance that they will share it.

2. Facebook users want to be seen in a positive light.

According to a study carried out by INC. 80% of respondents share content because it shows that they are being a good friend to those they care about. People use social media to foster good relationships and connect with those they care about, and if someone believes one of your posts may tarnish their image on social media, they will not share it.

Businesses looking to capitalize on this need to try to create content and campaigns that help users better relate to one another. Combine this with the above example of creating interesting-to-share content and you will be more likely to see an increase in shares.

3. Content does not fit our salient identities.

Because social media has become an extension of society, many experts apply common social science principles to it. The most commonly applied theory is of the five identities (relational, personal, social, superficial, and collective) that determine how people behave in a certain situation.

If you are posting content that does not fit with an an individual’s current identity then it’s not going to be shared. So, how can businesses capitalize on these changing identifies? One effective way is to get to know your main target audience, such as finding out how they act and react to certain social cues, and then creating content to fit with this behavior.

For example, if your target group for posts is parents, then using language and content that triggers parental instincts could increase shares as parents associate better with it.

You might want to widen your focus too and try developing content that capitalizes on different identities, tracking what works best.

4. Content does not mesh with a user’s values and goals.

The same INC. study found that after being a good friend, 63% of users surveyed noted that they were more likely to share content that reflected their goals, values, and dreams.

How can a business capitalize on this? The best way is to get to know your audience. Look at their posting and sharing habits and the type of content they share on a regular basis. This may change over time, but you will see patterns evolve for different groups. If you can develop and post content that reflects these main goals and values then you are more likely to see your content being shared. Try different approaches and keep in mind who you are developing content for. When you are mindful of the values and goals of your audience, you will be better prepared to post information that they will share.

If you are looking to learn more about utilizing social media to benefit your business, contact us today at 1-866-BIT-WISE or sales@eitnetworks.net.

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